With director Nick Gordon and agency Lucky Generals, I built out much of the pipeline for animating the mouths and applying them to the boxes at scale. With around a dozen different edits in the campaign encompassing well over a hundred lip-synced shots we needed to integrate a forward-looking solution that would enable us to iterate quickly as edits developed.
Press
Kantar
“this year’s most impactful Christmas advertisement, according to Kantar Millward Brown’s annual research into the effectiveness of festive ads”
Credits
VFX Creative
VFX Creative: The Mill
Creative Director: Dan Williams, Jorge Montiel
2D Lead Artist: James Mac
3D Lead Artist: Laurent Giaume
2D Artist: Zoe Cosh, Richard McKeand, Adam Maynard, Ant Walsham, Oscar Tornincasa, Brad Wood, Nina Mosand, Maheshwaran Chandrasekaran, Guy Lubin, Siam Shukoor, Nitin Babu, Rakesh Venugopal, Dhruv Arora, Amit Kambli, Jose Caballero, Emir Hasham, Gary Driver, Arijit Ghosh
3D Artist: Finlay Crowther, Andreas Graichen, Priyanka Telang, Dan Moller, Ed Thomas, Ivor Griffin, Adam Willis, Tom Hales, Jimmy Thomas, Paul Harrison, Senthil Murugan Balasundaram, Manjunath Shivaprasad, Suresh Prakasam, Lavan Kumar, Sinu Raghavan, Sandeep Patil, Spandana Battula, Sunil MM, Sendil Kumar J, , Ranith R.P, Tarun Kumar, Leela Shankar, Karthik V, Rakesh Venugopal
Matte Painting: German Casado, Bijo Joy
Animation Director: Jorge Montiel
Design: Kwok Lam, Aran Quinn, Freya Barnsley, Matt Partridge, Freya Hotson
Colour
Colour: The Mill
Colourist: James Bamford
Colour Assist: Thomas Mangham
Agency
Agency: Lucky Generals
Creative Founder: Danny Brooke-Taylor
Producer: Emma Fasson
Creative Director: Lee Smith, Nick Bird
Assistant Producer: Alice Konstam
Account Director: Hannah White, Jennifer Omran
Production
Production Company: Somesuch
Director: Nick Gordon
Executive Producer: Seth Wilson
Producer: James Waters
Director of Photography: Martin Ruhe
Editorial
Editorial: Final Cut
Editor: Dan Sherwen
Edit Assist: Matthew Gabzdyl
VFX Production
VFX Production: The Mill
Executive Producer: Ian Berry, Misha Stanford-Harris
Producer: Simon Bath, Holly Treacy
Production Assistant: Rosalien van der Bom, Roshni Kakad
Shoot Supervisor: Dan Williams, Aran Quinn, Laurent Giaume, Jorge Montiel