Audi - Birth — Dan Moller VFX

Probably the craziest project I’ve worked on - I was skeptical when I saw the initial pitch that the clients were going to go for it at all! My fears weren’t truly allayed until it won the Gold Lion at Cannes, go figure! Led by the inimitable Mike Chapman and directed by Andrew Proctor, I handled the look development for the car baby, including lighting and rendering all of the shots you see it in.

Staying true to the Audi 'Vorsprung durch Technik' values, the progressive and technological 110-second spot, 'Birth', was directed by Mill+'s Andrew Proctor The captivating film sees Audi's iconic R8 model giving birth to the new sleek RS 3 Sport back in a futuristic and atmospheric birthing chamber.

Behind the scenes:

Mill+ worked in close collaboration with BBH to push the boundaries of VFX, creating a fully CG commercial for Audi’s ‘Birth’. The captivating film, directed by Mill+’s Andrew Proctor, sees Audi’s iconic R8 model giving birth to the new sleek RS3 Sportback in a futuristic and atmospheric birthing chamber. Learn more: http://www.themill.com/portfolio/2200/birth- Follow @Millchannel on Twitter, Facebook & Instagram for more updates. Website: www.themill.com Blog: www.themill.com/millchannel Facebook: facebook.com/MillChannel Twitter: twitter.com/millchannel Instagram: instagram.com/millchannel

Credits

VFX & Design

VFX & Design: The Mill
Executive VFX Producer: Gemma Humphries
2D Lead Artist: Gianluca Di Marco
3D Lead Artist: Michael Chapman
2D Artists: Stefan Susemihl, Olivia O’Neil, Matt (Wispy) Clarke, James Pratt
3D Artists: Sergio Xisto, Philip Maddock, Adam Darrah, James Mulholland, David Hempstead, Chris Hutchison, Dan Moller, Ciaran Moloney, Matthew Kavanagh, Emanuel Strixner , Tom Raynor, Arthur Larsen, Ian Baxter
Concept Artist: Alex Caldow
Sound Design: Will Cohen @ String & Tins
Music: Will Cohen @ String & Tins
Sound Producer: Sam Brock

Colour: The Mill
Colourist: Matthew Osborne

Agency

Agency: BBH
Producer: Davud Karbassioun
Creative Director: Ian Heartfield
Creatives: Dominic Goldman & Ian Heartfield
Creative Consultant: Rupert Sanders @ MJZ
Assistant Producer: Jen Wood
Strategy Director: Will Lion
Business Lead: Polly McMorrow
Team Manager: Stephen Jones

Production

Production: Mill+
Director: Andrew Proctor
Producer: Adriane Scott-Kemp

Editorial

Editor: Victor Jory