Probably some of the strongest creative I’ve ever had the pleasure of working on, I led this spot alongside Phil Maddock, working with director Ringan Ledwidge and agency BBH. We enhanced the drama by adding extra traffic, more bouncing balls, foam from paddling pools, completely synthesized the reversing camera footage and rebuilt most of the balloon sequence environment to integrate the talent plate-up, pyro and lighting effects. Lastly, we added a fully CG Audi to the final shots.
Press
Campaign
“It really is deserving of the industry’s ultimate accolade – a unanimous decision by the judges.”
The Brand Gym
“Audi’s Clowns is a great example of combining emotional ‘sizzle’ and product ‘sausage’ to dramatise a relevant, motivating message in an emotionally engaging way”
Credits
VFX & Design
VFX & Design: The Mill
Producer: Tom 'Iggy' Igglesden
Shoot Supervisor: Barnes, Carl Norton, Fin Crowther
2D Lead Artist: Barnes
3D Lead Artist: Dan Moller & Phil Maddock
2D Artist: Carl Norton, Pete Hodsman
3D Artist: Sergio Xisto, Marta Carbonell, Finlay Crowther, Pavel Mamichev, Kieran Russell, Jack Harris, Jack Powell, Robert Moore, Josh Curtis, Andreas Graichen, Suneelkumar Palla Murali, Krishna Reddy
Matte Painting: German Casado, Cameron Johnson
Tracking Supervisor: Senthil Murugan Balasundaram
Colour
Colour: The Mill
Colourist: Mick Vincent
Agency
Agency: BBH
Producer: David Lynch
Creatives: Doug Firdlund, Mikael Alcock
ECD: Ian Heartfield
Producer: David Lynch
Assistant Producer: Charlie Hurlock
Production
Production Company: Rattling Stick
Director: Ringan Ledwidge
Executive Producer: Sally Humphries
Producer: Tim Nunn
Director of Photography: Adam Arkapaw
Editorial
Editing Company: Work
Editor: Rich Orriick
Edit Assist: Hasani Franke