Working as the 3D Art Lead for this VR installation, I leveraged traditional VFX pipelines against this realtime project. I spent several months creating levels in Unreal’s VR Editor, thoroughly enjoying the experience of world-building from inside VR space.
The installation was embedded as a surprise in the middle of a fully themed party in Mexico City. Guests were plucked from the crowd and taken through a secret doorway, where they were onboarded by docents and led into the space. Physical stones and flowers mimicked the placement of those in the experience, and heat lamps and wind machines were triggered during the journey to give users the impression of exploring the Mexican landscape. Using a leap motion sensor mounted to the Vive kit, guests could see their hands and interact with the world around them, leading overall to a deeply immersive experience.
Press
Shots
“a hyper-sensorial VR experience"
brandchannel
“simulated a journey to paradise through a jungle setting, awakening the senses and bringing the feeling of being completely immersed in nature”
Credits
Set Design
Set Design: Cocolab
Director: Alejandro Machorro
Business Development: Carlos Velazquez
Project Manager: Christian Mejía
Project Producer: Andrés Mejías
Chief Set Designer: Felipe Linares
Set Design Coordinator: Mayra Meneses
Art Department: Luisa Guala, José Luis Cruz, Sebastian Álvarez, Alex Bermeo, Antonio Pirron, Rodrigo da Silva, Epi Calzada
Head Model Maker: José Luis Cruz
Concept Artist: Epi Calzada, Octavio Herrera
Chief Operation Officer: Alejandro Araiza
Logistics and Operations: Jesús Hernandez, Francisco Soto, Christian Romero, Sergio Guzmán, Marco Salazar
Infrastructure: José Luis Patiño
Chief Lighting Designer: Paolo Montiel
Lighting Operator: Gerardo Montes, Valeria González, Jorge Garatachea, Carlos Garatachea
Software Engineer Leader: Josué Ibañez
Software Q.A.: Jerónimo A. Zandi, Eduardo Jimenez
Agency
Agency: Wieden+Kennedy Amsterdam
Executive Creative Director: Mark Bernath, Eric Quennoy
Creative Director: Anita Fontaine, Geoffrey Lillemon, Alvaro Sotomayor
Head of Broadcast Production: Joe Togneri
Director of Interactive Production: Kelsie van Deman
Broadcast Producer: Lizzy Harris
Interactive Producer: Annatruus Bakker
Planner: Maria Correa
Head of Digital Strategy and Comms Planning: Greg White
Communications Planner: Hillary Heath
Digital Strategist: Freddie Young
Social Content Strategist: Jordan Sowunmi
Group Account Director: Kirk Johnsen
Account Director: Franky Wardell
Account Executive: Thomas Missault
Creative Developer: Marc Winklhofer
Digital Art Director: Leeza Pritychenko
Digital Project Manager: Dylan Galletly
Project Manager: Janna Boesjes
Business Affairs: Kacey Kelley
Interactive Production
Interactive Production: Mill+
Creative Directors: Adam Parry, Adam Grint
Producer: Jarrad Vladich
Line Producer: Roshni Kakad
3D Tech Lead Artist: Ed Thomas
Lead Developer: Roberto Costas Fernandez
3D Art Lead: Dan Moller
Creative Engineer: Noel Drew
Engineer: Martin Thelwell
Event Producer: Eric Alba
Developer: Michael Hunualt
Lead Concept & Environment Design: German Cassado
Concept & Environment Design: Jiyoung Lee, Cameron Johnson
Modelling & Texturing: Marta Carbonell, Michael Greenwood
Rigging: Andres Graichen
Animation: Jesus Parra, Philippe Moine, Kieran Russell, Sinu Raghavan, Appu V, Dhiran Karkera
Brand
Brand: Corona
Global VP Corona: Thiago Zanettini
Global Corona Communications Director: Clarissa Pantoja
Global Corona Brand Manager: Evan Ellman
Global Director of Entertainment: Jonny Sabbath
Event Production
Event Production: Sicario
Event Producer: Mayari Machado
Assistant Producer: Lilyana Zea
Project Manager: Rodrigo Pérez
Graphic Designer: Marcos Chávez
PR Manager: Eileen Tuma
PR Leader: Carlo Ross
Agency Director: Fernando Gómez
Film Production
Film Production Company: W+K Portland
Director: Quentin van den Bossche
Line Producer: Lizzy Harris
Mexico
VP Marketing - Middle America: Riccardo Diaz
Marketing Director - Mexico: Alexsandro Pinto
Head of Corona - Brand Platforms: Rodolfo Vargas Bezaury
Director of Marketing Communications: Lucia Olvera De La Garza