Having previously driven the vision for Beyonce’s ‘Single Ladies’ music video, I was buzzed to be working with director Jake Nava on this spot for Guinness - also full of dance and shot in black and white. I led the VFX on this piece, primarily invisible set extensions, including a full build of a 1930s Broadway streetscape.
Press
Little Black Book
“Hammond stood almost alone in championing the potential of black and white musicians working together – and fighting this cause gave him a platform to make a difference.”
The Drum
“Guinness is betting big on Instagram video for the latest iteration of its 'Made of More' campaign and will become the first brand to run a 60-second video on the social platform in the UK and Ireland.”
Ad Age
“Guinness takes us back to jazz age New York in a stylish black and white spot commemorating a producer and talent scout who championed black jazz musicians.”
Credits
VFX & Design
VFX & Design: The Mill
Executive Producer: Cat Hammond
Producer: Rachel Stones
Production Assistant: Jomana Ayoub
2D Lead Artist: Dan Williams, Pete Rypstra, Emir Hasham
2D Artist: Joseph Tang, Matt (Wispy) Clarke, Sophia Avgousti, James Pratt, Zoe Cassey, Alex Candlish, Sole Martin, Paul Downes, Chris Scott, David Wishart, Richard McKeand, Ahmed El-Azma
3D Lead Artist: Dan Moller
3D Artist: Billy Dangyoon Jang, Paul Donnellan, Philip Maddock, Anthony Northman, Sergio Xisto, Andrew Bartholomew
Matte Painting Jiyoung Lee, Melanie Climent
Art Department: Alexandra Pelham, Aurelien Ronceray, Victoria Canfora
Agency
Agency: AMV
Producer: Olly Chapman
Agency Creative Director: Steve Jones & Martin Loraine
Production
Production Company: Cherry Films
Director: Jake Nava
Production Company Producer: Ben Cooper
Editorial
Editing Company: The Quarry
Grade: The Mill
Colourist: Mick Vincent
Colour Assist: Brendan Buckingham, Jim Bracher, Oisin O'Driscoll, Alex Gregory, Steve Owen, Thomas Mangham