Working with Kojima Productions and 505 Games, we helped spread the word of Death Stranding’s release through AR on Instagram.
Together with Davide La Sala and Ricardo Caetano, we received actual game models from Kojima Productions and adapted them directly into interactive AR filters.
While the Odradek (which responds to your facial expressions) slipped straight into the effect very smoothly, we weren’t able to source the tar texture, which I hand-painted to recreate. A third filter featuring the Higgs gold mask was also released.
Thumbs up from Mr. Kojima himself!