https://danmoller.com/blog daily 0.75 2021-03-28 https://danmoller.com/blog/redefining-music-video monthly 0.5 2021-03-28 https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1616946833313-Y1XZFXMLB47VP9AL3XOT/RonsonKingPrincess.jpg Blog - Redefining Music Video https://danmoller.com/work daily 1.0 2021-10-30 https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572718362768-XAFLM1LA73NPOMP4XFPX/Screen+Shot+2019-11-02+at+18.08.37+PM.png Work - Kantar “this year’s most impactful Christmas advertisement, according to Kantar Millward Brown’s annual research into the effectiveness of festive ads” https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572718039043-HJH3U5ZLWFBKQ0VV13VP/ezgif-6-a15107447ec4.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572718037402-1C9RUDIG4C7E2M60MEJG/ezgif-6-25f0d83447f5.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572718042384-C7R3080K25L8LS5NDAKR/ezgif-6-41a617d5f9b1.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572718042613-345MPVA1NKQCC63L7B6E/ezgif-6-fb7cba8dfe64.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572718044339-NNQ6MK5D39TFGFRXU7BV/ezgif-6-ccbf6dd71518.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572718046756-3SDI4TKFK4MJU9XWZ7PE/ezgif-6-8fe6b4cdd15d.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572718047973-NTPVNS3M967GPWAJPFMX/ezgif-6-87c1bf7e9223.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572718050364-CXA68CGOBRD0RMPNF6IQ/ezgif-6-8ee25a2f9209.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572718051515-9U6PVABVLSQUZBQO313C/ezgif-6-371f6686a185.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572719611694-22QQFWVBE9XR91VLNTSI/Screen+Shot+2019-11-02+at+18.33.06+PM.png Work - Little Black Book “a sun-drenched campaign with the return of the much-loved Giraffamingo” https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572719232716-ZVWA05UFWFNPY44M9W49/00000029790.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572719234382-W2OEAK67ZR0QXQG2EVXD/00000029799.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572719235602-4KGDXEBUO8JGWZIZPWDQ/00000029795.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572719237738-T3FSO92IQ1PTBKJBIILC/00000029794.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572719238311-9IB1WE12F2R8O6MDC0NR/00000029792.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572719242147-U1FTQ94H8HIDQ0D7PK1S/00000029791.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572719241071-Z9L1N2IB07LP8MTBLFF7/00000029797.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1569965289757-DJBIFLRRYF6MZ3H0FZJU/FastComponyPOU.png Work - Fast Company “This wasn’t just a snippet or a highlight reel—it was the entire video for the song, which features King Princess; and it just may be the future of music videos … The fan-made versions will be incorporated into Ronson’s own in some sort of electro-beat, sticker-covered ouroboros.” https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1569964776247-JRZFYFJMIWG7H5183XE2/BillboardPOU.png Work - billboard “Mark Ronson is taking his Insta game to the next level. The Grammy-winning producer teamed up with Sony Music and the social media platform to unveil the first-ever interactive Instagram music video for “Pieces of Us,” featuring King Princess, off his new album, Late Night Feelings.” https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1569962647353-D8FQL42FUL8LR491POED/MRxKP_POU.png Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1569964284925-6CG1NISB8KM5RJHLO72P/GQ_POU.png Work - GQ “now Ronson has released a music video clip to match the acclaim in what is being called a world first music video made for Instagram Stories … Given the high production costs that come with music videos these days, music videos made for Instagram Stories could certainly be the future [and] artists aren’t simply producing something, but giving fans an opportunity to engage too, all of which fosters greater loyalty and excitement.” https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1569965061689-AUAQJ5QT946IUV79XNX6/MusicWeekPOU.png Work - Music Week “Utilising Stories 24-hour window, every time the video is reposted it will boast different kinds of interactions, while users will be able to engage with Ronson's video with polls, lyric stickers and the new augmented reality filters offered by Instagram.” https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572212264394-HVN9DJDLECSTHMQ4YXID/CifGuardian.png Work “Cif's message? Men with a penchant for sleeping women are repulsed by poorly maintained lino” https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572725846668-I78907HVZB3Y2SDXOE2J/Screen+Shot+2019-11-02+at+20.11.49+PM.png Work - Mashable “The amount of Brits out there who would willingly sacrifice a finger or two to have a private guided tour of the Natural History Museum with David Attenborough is probably in the thousands” https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572725430356-4JGS6NSWIFJ62HX9N7O3/VolCap.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572725435611-RBLLOHTK02RWLOMO7A8C/hold-the-world_whale.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572727650430-CBMT82ZZPOM20O4CWM27/DavidVDavid.png Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572726974172-CTPIJQWDNOPL5HPYWR25/Screen+Shot+2019-11-02+at+20.35.38+PM.png Work - techradar “I could see it become a part of museums way of allowing people to understand what treasures they have, what they mean, what they imply and what the reality of them is” https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572727178926-4ZTH4NM76U5SO807E3QS/Screen+Shot+2019-11-02+at+20.39.01+PM.png Work - c|net "Hold the World is an engaging piece of VR that seamlessly takes you from intimate to epic and back while teaching you about natural history” https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572726722011-TFULQG42XIOU6NYJ04SJ/Screen+Shot+2019-11-02+at+20.31.38+PM.png Work - WIRED “Museums can take specimens that people on the other side of the world are working on. It's a democratisation or universalisation” https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572727368298-5WU2X2T7KN24I48YDUSZ/Screen+Shot+2019-11-02+at+20.41.57+PM.png Work - Road to VR “everything is lovingly reconstructed to maximize for realism, truly making you feel like you’re sitting across the table with the affable and always knowledgeable Sir David Attenborough” https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1573946018130-XWY1AKZ5XZWE5P4E6MH0/image-asset.png Work We were pretty flattered when this lookalike commercial - which we did not work on - showed up about a year later! In the end we’re all inspired by something, right!? https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1573948447302-GYFIH04T2UBT3H7W6YQ2/IMG_9304_With_Gianluca.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1573947717650-9TK3TC7ZNTVL9ZJUU3JK/00000005515.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1573947738635-ZU2QONV8L4VYVQDQKITV/00000005514.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1573947760821-GZ1K9Z3L8CHGAZNBTOE1/00000005513.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1574030495880-ZXMXZ5GSY5LJSIZ0PXBI/00000012368.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1574030496207-RK7AGHX3TERSP0MTOB6S/00000012369.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1574030497177-1654SK0GPQ7MBXTRZ17D/00000012372.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1574030497380-ZEA9PELZHEZ6VTJHCT8T/00000012371.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1574030497923-586LB063S0S0JDMILXEE/00000012370.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1574029321204-SPOZQ17CY0ZVC74Y5PRT/Screen+Shot+2019-11-17+at+22.21.12+PM.png Work - Ad Age “Guinness takes us back to jazz age New York in a stylish black and white spot commemorating a producer and talent scout who championed black jazz musicians.” https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1574029507450-IKNVDWU5QU61P82QHWI4/Screen+Shot+2019-11-17+at+22.24.33+PM.png Work - The Drum “Guinness is betting big on Instagram video for the latest iteration of its 'Made of More' campaign and will become the first brand to run a 60-second video on the social platform in the UK and Ireland.” https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1574029622975-LU3YNRK21KIGR3P3OXMO/Screen+Shot+2019-11-17+at+22.26.27+PM.png Work - Little Black Book “Hammond stood almost alone in championing the potential of black and white musicians working together – and fighting this cause gave him a platform to make a difference.” https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1570988088419-31HSYDU443L2MBS7WYFO/LBBSkyQ2.jpg Work Little Black Book interviews the spot’s Creative Director Dan Williams and one of my buddy CG Leads Francois Roisin on what made bringing this campaign to life so difficult https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572721001027-UFP1XABIOJ8O7PV31PXA/00000017615.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572721001468-OU857SW7RWFM00ZC1WCD/00000017607.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572721016107-TUUVN6EJCA49H014M0CJ/00000017611.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572721013239-SUGLZEOCG6U0Z1KWFV26/00000017610.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572721022422-OZWRFV6N0GUR1YAH39ZF/00000017609.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572721025447-WEW30ZLA83218HYI0DCW/00000017608.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572721559370-TIOXWIZYFB6HDXW2D7FZ/Screen+Shot+2019-11-02+at+19.05.09+PM.png Work - The Newswheel It’s likely only a coincidence anyway, as the fact that the lion is not threatening to sexually assault the pig and then walking it back because the pig is “not a 10” https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572721213600-FI90VU4FC6SMF4AM8FIE/Screen+Shot+2019-11-02+at+18.59.06+PM.png Work - Little Black Book “features five charismatic, finely crafted CG animals experiencing the speed normally reserved for the cockpit of an Opel rally race car” https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572820146316-5EFCSGFJWIKHOIP1BF3H/00000023652.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572820147118-K1LUYUYFOOG75YWJ1P2C/00000023651.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572820156852-IDMO4G77A1XPCMN1AGX4/00000023658.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572820161477-L64V9V891ODROLU8QC8N/00000023657.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572820166277-7PI9M9B2Y5LDDV75BW9B/00000023656.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572820171076-JKQXFYSFX9FHPO07FBE5/00000023655.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572820175355-OD0K4P7EDV2OOIBVZMU4/00000023654.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572820184732-I40WYZID79IQL9SVPT1S/00000023653.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572820180813-4PHFM0YV24R13IO1MP40/b540681a0edea5920992724562cbae3f-7bac0d6b7ea3625edf03c07abe5714d6-38fd0.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572820521423-UCHPNE7DCJWZ7RUJPU0R/Screen+Shot+2019-11-03+at+22.34.42+PM.png Work - The Brand Gym “Audi’s Clowns is a great example of combining emotional ‘sizzle’ and product ‘sausage’ to dramatise a relevant, motivating message in an emotionally engaging way” https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572820798374-FLGD2LOU2MCCKGK1MDKI/image-asset.png Work - Campaign “It really is deserving of the industry’s ultimate accolade – a unanimous decision by the judges.” https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572738452565-PVN14S60OMWO6KPOXL98/9a6657_03d2f77e9cc54a9cbaef70bd7c29e631%7Emv2.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572738462028-WNWS3Y5LNMT8TGOX192V/9a6657_4afb2dd049fd4045b4b158f458e7eab0%7Emv2.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572738461504-Y2OIBFJ8SYM21JSCLVUO/9a6657_22cf0bbe7549459da568f77def224f61%7Emv2.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572738472474-NMEMEIB8PU72Q7LIMQT7/9a6657_42c3499771a6419e8ffbf10545983467%7Emv2.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572738472477-RDNW1N8PARTCDMSLSLJS/9a6657_986b93eca8e244078a47cce30018f024%7Emv2.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572738476752-CHX4YNRUEJCOG5ADT7RF/9a6657_38546425aaf04ff1bba999d0db7282fd%7Emv2.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572738478503-YJ6APTVKUHAQX0YFC8JW/9a6657_a06eed11feb34e6398a9934e9d2d4043%7Emv2.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572738494478-1JSET3U9USNP1REMJ63T/9a6657_c54d8ab5f16b43c4a2edda91db45a3bb%7Emv2.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572738490495-2MM6WYX05MMTOQE2IEFG/9a6657_dd16da13eff241a4a728832bb712ce28%7Emv2.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572738500040-W5ZFM1BXK72M854Q4JF0/9a6657_ec5bf299eb804102988542c639e2d1c6%7Emv2.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572738503485-HKQDS12PPBQUN3N6BO16/00000027440.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572738506055-KQP5IF7IZDEO14IMF26L/00000027442.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572808124575-7KZD3FAM6BKBHR8RABIM/00000029195.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572808125433-11TNVQRLR26VWSAG06LV/00000029196.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572808129761-HRQY72E1PESZFGU1U8LL/00000029197.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572808131852-O6Z6KYZLBV4VED2XO2S9/00000029198.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572808135227-G91N6T61RWSRBKVFCHOL/00000029199.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572808136396-KO0IWFDCPYUB6FGWUSE4/00000029245.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572808136550-BIU45A2J2FLWD7PVXSWR/00000029829.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572808220877-RNST963P9IKE1F2SG8DL/Bentley.png Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572808138611-08NDCCIPOWCED44V96WF/00000029832.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572808535537-QU3CADG88QR5WALLPP25/Screen+Shot+2019-11-03+at+19.15.08+PM.png Work - Little Black Book “Visually stunning piece directed by Aidan Gibbons celebrates Bentley's centenary” https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572808333214-EYA6QITG4NXBN7D1VKMH/Screen+Shot+2019-11-03+at+19.11.07+PM.png Work - WALPOLE “uses a striking combination of 3D-scanned actors turned into digital ‘metal’ sculptures; stylised archive imagery; and Hollywood-grade motion graphic technology to tell the Bentley story” https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572715691300-Z5F2MVW6LYY1BNDBBOZH/18768346_10158993015620389_7842719712269433079_o.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572715207052-WWQYQY63A047PPFIYY1O/00000026709.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572715219320-FLFPCS6HLBMLE1OVOOTD/00000028231.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572715203752-UPVQD4EV15LLCCDIO724/00000026703.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572715205242-I5BUFT724RTBZD9YSC5A/00000026710.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572715207162-N30WW4MWLMSKHT65MN22/00000026706.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572715208639-VWWM41PTZ1X9QMUKRHOB/00000026705.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572715221802-HQ4ZS79CPRFXDAZCR3ZA/00000028230.jpg Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572716211369-GZBP3RBX48K82NCHI1V8/Screen+Shot+2019-11-02+at+17.35.32+PM.png Work - Shots “a hyper-sensorial VR experience" https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1572716510497-PCU54CWIO59QGHFHXR2U/Screen+Shot+2019-11-02+at+17.41.01+PM.png Work - brandchannel “simulated a journey to paradise through a jungle setting, awakening the senses and bringing the feeling of being completely immersed in nature” https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1607445344545-8LKMIDC3NX2YPDAEPCL1/Screen+Shot+2020-12-08+at+16.34.18+PM.png Work - Creative Review “Fans of LA pop rock group Haim were treated to an interactive AR soundscape on Instagram to celebrate the band’s latest release … An engaging way to promote the band’s 2020 release, it’s also an experiment in how to make physical albums coveted items again.” https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1607446155620-ZGC4NO4R9KQR4PM4SP8M/HAIM_Fans.gif Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1607445080899-DAVBSGMJSMQ39VVP7KLZ/Screen+Shot+2020-12-08+at+16.30.48+PM.png Work - Tech@facebook “…increasingly the technology is there to expand the world of an artist’s song or album with really innovative, creative augmented reality that fans can interact and engage with.” https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1607445586232-FBIJHCDWOVZPSL0CE4TD/image-asset.png Work - MarketingWeek “The Facebook Creative Shop team are always keen to push the envelope of what can be done in AR – and by virtue of that, the depth of my knowledge of what is possible has expanded,” says Juniper. "We've been working more and more AR activations into the fabric of our campaigns over the last year." https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1607446383062-VW0EG6IE38ABQOBUITBF/HAIM_Band.gif Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1607608685039-U7QFXSEQ6R33PHFD4P2Y/image-asset.png Work - Creative Review “As our audience is largely on Instagram, a filter for Instagram Stories was the optimum solution. Winners had their own unique ‘Pencil moment’ that they could immediately share, without having to leave their living room.” https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1621783873019-E3GL6BCQASGQO2XUZWHC/1621534327809.jpeg Work - Campaign “Users were treated to a unique immersive music experience on the platform featuring a holographic Kylie and filter to sample her new album.” https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1629652845694-U8UDNWZ5K6YX9IXASG3D/Screenshot+2021-08-22+at+18.19.51.png Work - Facebook for Business “The record label raised awareness of Kylie Minogue’s new album DISCO during a nationwide lockdown by creating an interactive music experience, which brought the singer into people’s homes through two augmented reality filters.” https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1621783611092-VECYBRGRWJXZFWPWIBQF/Screen+Shot+2021-05-23+at+16.26.06.png Work - Music Week “It was great to really lean into the digital space for the Disco campaign. We’ve had some memorable online moments” - Kylie Minogue https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1625239965121-U7HBF0YQJ58YP59IX8IH/RomanSephora.gif Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1625240106665-XQPDTFLPG7DRP4MN20QN/JessSephora.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1625239331023-4WRIAT8O9D0852DE1VVL/Screen+Shot+2021-07-02+at+16.20.42.png Work - Facebook for Business “we needed a bold new digital ad strategy to successfully stand out in a crowded category” - SAMANTHA ETIENNE, CEO, SEPHORA COLLECTION https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1607444679545-9H1HFU9F1KWLJPJI407E/Screen+Shot+2020-12-08+at+16.21.20+PM.png Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1607444680461-5TIRSNHXURFZQGTSRYJD/Screen+Shot+2020-12-08+at+16.22.06+PM.png Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1607444671065-94F3ZIMRD5CX0EDI8ATR/Screen+Shot+2020-12-08+at+16.23.18+PM.png Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1607444669207-00II7BSPQ5OMQ0UYXUOT/Screen+Shot+2020-12-08+at+16.23.53+PM.png Work https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1607429517929-P7077UM6W4XPVNEO04EX/Screen+Shot+2020-12-08+at+12.11.18+PM.png Work - Facebook for Business “This rising young artist worked with a large global creative production team to create a stunning music video and series of creative augmented reality ads for her new single across Facebook and Instagram, resulting in a 1.6-point increase in awareness.” https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1607432818830-QN8HNCSFQ9N8G1R90UH8/Screen+Shot+2020-12-08+at+13.06.34+PM.png Work - NME “GRACEY has progressively teased the release of ‘Empty Love’, and the announcement of Ruel’s feature on social media in the last two weeks. On Wednesday (May 20), the Brighton singer shared a snippet of the track’s visualiser on Facebook as a 360 degree video.” https://images.squarespace-cdn.com/content/v1/5d7cf1d04975af457363fd92/1607432523735-KQ8EPJCNE8ISQSQB8U2M/Screen+Shot+2020-12-08+at+13.01.38+PM.png Work - BBC News “A duet with Australian pop star Ruel, the song is more concerned with the dangers of performative happiness on social media. 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